South of England based

Lera Cooke
Product Designer

Lera Cooke.
Product Designer

I'm a Product Designer and have been working in design since 2016.

I've worked on brand, web, and mobile products. Over the last few years, I've focused on product design, helping improve conversion, reduce friction, and ship experiments that make a real impact.

I enjoy working in small, fast-moving teams where I can take ownership of a problem from start to finish.

Product designer with 7 years of experience across brand, web and mobile products. For the past few years, I have focused on product - improving conversion, reducing friction and shipping experiments that move real metrics.

I work best in small, fast-moving teams where I can own problems end to end

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I take a generalist approach, comfortably working across the full design spectrum - from research to final UI

🔍

Use user conversations and research to uncover real problems and guide design decisions

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Value collaboration, clear communication and emotional intelligence

💃

I’m pragmatic and proactive. Comfortable working independently and known for being easy to collaborate with

Work

VBG. Web, Mobile

Turned a 160-page content archive into a conversion system - online ticket purchases increased ~50%

Duos AI. Mobile

Redesigned monetisation and feedback flows for an AI-powered interview prep app

EWC. Web, Mobile (0-1)

Built a full product ecosystem from scratch for a 1.4M social media audience - 3.1% conversion on first launch

Quay Arts. Web, Mobile

Redesigned the booking system for a local arts charity

Contacts

Built with my loving hands

Lera CookeProduct Designer